If you have ever posted a picture on Instagram that you thought was going to be a hit and it got barely any likes, then you certainly know what Ginger Zee is going through.
ABC News’ chief meteorologist took to social media with an offering and a plea to her followers.
“Photos of my body, hair and legs get so many more comments than my important climate stories so HERE — here’s a photo I know will get the attention,” she wrote next to a photo of her in an orange dress, sitting on a stoop, with her legs exposed.
Yes! She decided to use an alluring image of herself as bait to get people to engage with her views on climate change and make a change to save the planet today.
Of course, Zee wasn’t simply giving the people a picture to gawk at. She was making a point. She wrote, “NOW, PLEASE KEEP READING: I appreciate all the interaction but I really want you all to HEAR what I’m saying too.” She told her followers, “DON’T comment on this photo— go click on and WATCH my next post. Learn. Then comment there.”
Zee’s next post, a video, was a hard-hitting piece about Biscayne Bay in south Florida and how toxins are polluting the bay. That’s what she wants people to focus on – what she has to say not how she dresses.
Zee isn’t the first celebrity to use this approach to drive attention to causes that are important to them. In fact, this has been a recent trend employed by Kylie Jenner, Tess Holiday, and even Chris Rock. Just this week, Lady Gaga shared a provocative selfie for National Boss’s Day to ask fans to share their voting plans
“Please watch the latest episode of #ItsNotTooLate – Miami still has more than 100k septic tanks! Toxins from lawn fertilizer and agriculture poison the bay. Please watch and let me know what you think and what you want me to cover next. Watch all the previous segments in my IGTV and watch @abcnewslive every Thursday night for the new story!
“Also — for those asking what they can do even if you don’t live at the coast — your trash (plastic use) and toxins make it into storm drains and groundwater too, everyone needs to reassess what we are leaving behind. For example, a plastic glove or disposable mask on the ground gets pushed into a storm drain, even when inland. It breaks down over time and becomes microplastics that go into our oceans.”
Zee’s not the first nor will she be the last to use sexy pics to drive attention to important causes — and while some critique the method, no one can argue that it isn’t effective.
It is safe to say that Zee achieved its purpose of getting people to pay attention.
Source: AWM
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