I’m sure you know about the disaster that has been Bud Light’s jump into woke politics. Earlier in the year, a progressive executive green-lit a partnership with a transgender “influencer.” That move offended Bud Light’s core customer base, triggering a massive boycott in America.
Normally, woke corporate America shrugs off boycotts. But not Bud Light. This beer brand relied on the continual support of red-blooded Americans. Not only did they refuse to apologize for the partnership, but the parent company sided with the LGBT community over most Americans. How bad has this boycott been? Well, distributors are now convinced this brand is done.
From The Blaze:
Bud Light distributors have given up hope for the beleaguered beer to recover its sales after a disastrous marketing campaign with a transgender TikTok influencer led to a devastating boycott…
“Consumers have made a choice,” said the executive of a beer distributor in Texas who didn’t want to be identified.
“They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back,” he added.
Boycotts always have the potential of hurting a company. But I don’t think anyone realized how damaging this Bud Light boycott would end up being. Millions of Americans decided they’d rather stick with their principles than support a company that cared more about the woke left.
And things have gotten so bad, that beer distributors are now saying Bud Light will never recover. One said that consumers have made their choice and they are not going back. It appears people in the business don’t foresee a time when this boycott blows over and Bud Light recovers.
This is because Anheuser-Busch finds itself between a rock and a hard place. They could have turned things around, had they openly apologized to their consumer base, and distanced themselves from the transgender agenda. But that would have gotten them in the dog house with the LGBT community, which corporate America eagerly wants to appease.
Had Anheuser-Busch been brave enough to do the right thing, they’d be golden right now. But it’s clear the company is being run by cowards who care more about winning the approval of gays and transgenders, than making money.
And it seems Bud Light will never recover.