As the nation’s gun rights community prepares for a busy fall, two major events stand out as critical for Second Amendment advocates: the Gun Rights Policy Conference (GRPC) and the Alternative Mass Media Conference (AMM-Con). Scheduled for September 25–27 in Fort Worth, Texas, these conferences offer unique opportunities for activists, media professionals, and supporters to engage with the ongoing fight to protect the right to keep and bear arms.
A Premier Gathering for Second Amendment Advocates
While the National Rifle Association’s Annual Meeting remains the largest and most established event in the gun rights calendar, GRPC and AMM-Con have carved out important roles. GRPC focuses on the legislative and legal challenges surrounding gun rights, attracting advocates deeply involved in policy and activism. Meanwhile, AMM-Con caters to media professionals and influencers who shape public discourse on firearms issues.
AMM-Con: Empowering Media Voices in the 2A Movement
AMM-Con, taking place primarily on Friday, September 25, is designed for journalists, bloggers, podcasters, video creators, and social media influencers dedicated to Second Amendment topics. The conference is expanding its reach beyond traditional media members to include a broader range of voices who can amplify pro-gun messages through various platforms.
The Second Amendment Foundation recently announced a robust lineup of speakers for AMM-Con. Highlights include Mark Keefe from the NRA delivering the keynote address on integrating publications and media operations. Other notable presenters include Cam Edwards, Mark Smith, William Kirk, Robyn Sandoval, Rich Yumul, Chris Swainhart, Stephen Gutowski, Jason Oliver, and Jake Wiskerchen.
Educational Topics and Panel Discussions
Attendees at AMM-Con can expect sessions covering a range of relevant subjects, such as:
- The ethical use of artificial intelligence and AI tools in media
- Strategies for rebranding and growing business through blogging
- Effective techniques for video production and podcast expansion
- Insights on heartfelt reporting and navigating platforms like YouTube
- Panel discussions featuring Second Amendment advocates on leveraging media to deliver positive messaging
GRPC: Legal and Legislative Focus
The Gun Rights Policy Conference spans three days and brings together a diverse group of speakers and attendees dedicated to the legal and political battles over gun rights. This year’s lineup includes retired U.S. District Judge Roger Benitez, Assistant Attorney General Harmeet Dhillon, ATF Director Robert Cekada, ATF Counsel Robert Leider, and Texas congressional candidate Brandon “The AK Guy” Herrera, among others.
The conference serves as a hub for activists who want to stay informed and engaged with the latest developments affecting the Second Amendment at both state and federal levels.
Building Community Among 2A Content Creators
One of the unique aspects of these events is the opportunity for collaboration and knowledge-sharing among Second Amendment media personalities. The 2A content ecosystem has grown substantially since the early 2000s, evolving from a handful of blogs and message boards to a vibrant network of GunTubers, podcasters, and social media influencers.
While competition for audience attention exists, many participants emphasize the importance of unity in advancing gun rights. The conferences foster an environment described as an “open and inviting big tent,” where experienced voices and newcomers alike can connect and learn from each other.
Looking Ahead to Fort Worth
With a strong roster of speakers and a diverse agenda, the 2022 Gun Rights Policy Conference and AMM-Con are positioned to be some of the most impactful Second Amendment events of the year. Held at the Westin Dallas-Fort Worth Airport hotel, these gatherings offer a chance for advocates and media professionals to deepen their understanding, expand their networks, and strengthen their efforts in the ongoing defense of gun rights.
Registration is open for both GRPC and AMM-Con, inviting anyone interested in the future of Second Amendment advocacy and media influence to participate.
Conclusion: A Critical Moment for Second Amendment Advocacy
As political and legal pressures on gun rights continue to evolve, events like the Gun Rights Policy Conference and AMM-Con play a vital role in mobilizing supporters and shaping public narratives. By combining legislative insight with media strategy, these conferences help ensure that the message of the Second Amendment remains strong and effective across multiple platforms.
For advocates, journalists, and influencers alike, the Fort Worth events represent a key opportunity to engage with the community and contribute to the ongoing fight to protect the right to keep and bear arms.
Source: Read the original reporting.




