• April 17, 2024

Budweiser Tried Riding Into The Sturgis Bike Rally, And Got Rode Out Of Town On A Rail….

A significant motorcycling event that Anheuser-Busch InBev sponsored in South Dakota was abruptly canceled due to the crushing conservative boycott of the company’s Bud Light brand.

CycleDrag, a TikTok user, shared a distressing film on Tuesday showing tent after tent with row after row of empty Budweiser booths that had been put up to promote the beverage, documenting the dire condition.

The TikTok video was shared on Twitter by a user who noted that there were “ZERO attendees at the Budweiser tent in Sturgis. This may be the BIGGEST marketing blunder of all time!”

Because Budweiser was this year’s City of Sturgis Motorcycle Rally’s official sponsor, the absence was all the more shocking. Therefore, many beer drinkers stayed away even when they lavishly spent money to lure customers to a free event.

The incident demonstrates that customers have not yet forgotten Bud Light’s terrible promotion that featured transgender activist Dylan Mulvaney’s face on a beer can.

Before the Mulvaney scandal broke this spring, Bud Light had been the most popular beer in the US for the previous 20 years. Sales and popularity of the beverage juggernaut have since plummeted.

In a follow-up video published on Wednesday, CycleDrag demonstrated how Bud Light’s tents and booths were left empty and abandoned, demonstrating how consumers still despised the brand.

The reaction in Sturgis sends a clear message to Bud Light and other “woke” businesses that using their goods to promote left-wing ideology is unacceptable to a sizable portion of consumers.

Many Twitter users made fun of Bud Light for the situation it caused itself, claiming the company was discovering the hard way what happens when businesses carelessly engage the cultural wars.

It’s uncertain at this moment if Bud Light can recover from this expensive error. It appears unlikely based on all available information, at least for the near future.

Corporations should be prepared for a ferocious backlash from weary consumers tired of the nonstop, inappropriate indoctrination as they become more aggressive about including political messages in their ad campaigns. Just put an end to it.

The Daily Allegiant